Dr. Ricardo Cerqueira Leite, founding partner of Oneworld and the firm Cerqueira Leite Advogados Associados, had the honor of being invited by Fundação Armando Alvares Penteado (FAAP) to coordinate a course aimed at foreign students, whose focus is internationalization. The course, entitled “Doing Business In Brazil”, was developed for students of different nationalities in the business area. Its objective is to provide an in-depth understanding of the Brazilian market, preparing them to explore the opportunities available in tropical lands and connect them to multinational companies in their respective countries.
The program covered several essential topics, including cultural, economic and political aspects of Brazil. In addition, regulatory details, labor issues and the procedures necessary for a foreign company to implement its products and services on Brazilian soil were discussed.
An important highlight of the course was the clarification of the opportunities that Brazil offers in sectors such as:
• Agriculture and Agribusiness
• Renewable energy
• Health and Pharmaceuticals
• Real Estate and Construction
• Tourism and Hospitality
• Education and EdTech
• Environmental Services and Green Technologies
• Electronic Commerce and Retail
• Financial services
• Food and Beverage Industry
• Mining and Natural Resources
I have been in the business internationalization market for over 30 years and it is very satisfying to be able to share the theoretical and practical knowledge that this time has provided me with FAAP students. I am very grateful for the invitation and recognition from FAAP, which is a national and international reference school. I’m sure our foreign students are learning and looking at Brazil with different eyes. After all, we are the 10th largest economy in the world.
Faculdade Armando Alvares Penteado (FAAP) is a private higher education institution located in São Paulo, in the Higienópolis neighborhood. Founded in 1947, FAAP is recognized for its wide variety of undergraduate and postgraduate courses, playing a relevant role in the Brazilian educational scenario. The institution is especially known for its commitment to entrepreneurship, innovation, creativity and internationalization.
Currently, FAAP has more than 4,000 enrolled students, a teaching staff of more than 480 teachers and maintains two units in the state of São Paulo.