On Friday, September 20th, the World Trade Center São Paulo hosted an inspiring gathering for entrepreneurs and industry leaders. The Business Coffee dedicated to the internationalization of companies brought together representatives from various organizations, creating a rich environment for the exchange of experiences, innovative ideas, and key strategies for global growth.
The event provided a valuable space to discuss the challenges and opportunities that companies face when expanding their businesses into international markets. Dr. Ricardo Leite, founding partner of OneWorld International Partners, was invited as a keynote speaker to discuss the opportunities available to Brazilian entrepreneurs as they overcome psychological barriers and take their businesses to an international level. Dr. Leite shared the panel with:
- Paula Sardenberg, CEO of M2Worldwide, who has extensive experience in global expansion strategies.
- Nicole Galdino, CEO of Ubuntu, a leader in technology solutions for the international market.
- Karoline D., Global Account Manager at DOMVS iT, an expert in global operations.
Key Topics Discussed
During the event, essential strategies for companies seeking to expand their operations beyond national borders were explored, including:
- Identifying Target Markets: Adapting the business model to the specific needs of each local market is crucial. This involves detailed research on consumers and competition.
- Local Partnerships: Forming strategic alliances in target markets can reduce costs and mitigate risks, facilitating the entry process.
- Funding Sources: Assessing incentives and financing options that do not compromise the financial stability of the company is fundamental for sustainable expansion.
- Safe Entry Options: Methods such as exporting, franchising, or joint ventures were presented as effective alternatives to ensure growth aligned with long-term objectives.
Opportunities for Growth and Collaboration
The event also highlighted the importance of networking and collaboration among companies, promoting an environment where ideas are shared and promising partnerships are formed. The exchange of experiences among participants not only enriched the discussion but also contributed to strengthening strategies that will support the global growth of their operations.
