Among the many effects of the Covid-19 pandemic is a change in people’s purchasing behavior. In the midst of an unprecedented health crisis, the demand for new types of services and products encourages the development of technologies, accelerating changes that otherwise could take years to be implemented.
The dramatic increase in e-commerce amid COVID-19-induced movement restrictions has increased the share of online retail sales in total retail sales from 16% to 19% in 2020 and has even higher global projections for 2021. follow the growth table, with the North American and Chinese market naturally being the main ones in terms of movement volume:
The year 2020 ended up forcing millions of Americans to use the internet as the only way to shop, those who didn’t like it, had no options and had to adapt, just like companies.
According to research conducted by CNBC and Adobe, online shopping in the United States during the holidays in 2020 grew 32.2% compared to 2019, totaling a record $188.2 billion, which could set a new record in 2021.
Online sales in November, which included Black Friday and Cyber Monday, reached $100 billion for the first time, said Adobe, which tracks the web transactions of 80 of the top 100 Internet retailers in the United States.
dobe’s monitoring also found that online spending surpassed $1 billion a day during the 2020 holiday season, in just 50 days it surpassed the $2 billion mark, Adobe said.
The expectation is that this year 2021 will reach the same values, as many people prefer to continue shopping from the comfort of their homes.
Given this trend, Adobe predicts that – before Nov. 1 of this year – Americans will spend more online than they spent on the web in the full year of 2019.
Consumers have moved more than $541 billion online in the first eight months of 2021. That’s a 9% increase over the previous year and a 58% increase over the same period in 2019, according to Adobe.
In the last months of the year in the United States there are what investors call the perfect storm, the market that is already naturally heated is boosted by traditional holidays such as Thanksgiving and Christmas, in addition to the strategic dates of Black Friday and Cyber Monday.
Therefore, taking advantage of this moment to insert or expand your product in the North American territory can bring good results.
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